531% Increase In Social Followers for Small Digital Agency

WEBRIS is a Miami based digital agency specializing in organic search marketing.

Anyone who owns or has worked at a digital agency knows, it’s really hard to grow a following on social media.

WEBRIS was able to grow their YouTube and Facebook pages significantly (over 30,000 followers combined) using organic tactics.

Screenshot of YouTube Subscriber growth

Screenshot of Facebook Fans growth

The team at WEBRIS understood that a large majority of their industry preferred to read blogs and watch informational videos.

Luckily, they had spent years building content and had existing traffic from search engines to their blog posts.

The strategy was simple – leverage existing blog traffic to build a following on social media.

They started by digging into their Google Analytics account to find blog posts that had a lot of traffic.

They then assessed each post to determine the value proposition to entice visitors to follow them on social media.

They came up with a couple strategies:

1. Give away a case study mini series on how they grow traffic organically
2. Create “content upgrades”

WEBRIS turned to Capture & Convert because of our unique ability to convert blog traffic to social followers using our Follow to Unlock widget.

Below is the form used to promote their mini series on growing organic traffic.

And below is an example of a content upgrade for a free Google Analytics dashboard report.

The team at WEBRIS scaled these tactics across their blog and was able to grow their social media following by 531% in just 18 months time.

Find out more about how Capture & Convert can help your website grow.